How Insight Path Helped CustomLinc Achieve Employee Ownership

CustomLinc, a leading ticketing and software solutions provider, needed to adapt to a rapidly evolving market. They faced challenges in:

•  Systems & Technology: Outdated systems hampered efficiency and innovation.

• Pricing Strategy: Existing pricing wasn't optimized for profitability.

• Market Reach: Limited market penetration restricted growth opportunities.

• Internal Operations: Inefficient processes hindered agility and productivity.

Solution:

 Insight Path, in partnership with ODIN360, conducted a comprehensive organizational review. This review identified areas for improvement and led to the following recommendations:

•  Technology Upgrade: Modernization of software systems with advanced features and data analytics capabilities.

• Data-Driven Pricing: Re-evaluation of pricing structures to balance competitiveness and profitability.

• Market Expansion: Strategies to reach new geographic areas and industry segments.

• Operational Efficiency: Implementation of agile methodologies and employee training programs to streamline processes.

• Leadership Transition: Appointment of Matthew Ryan as Interim CEO to guide the transformation.

Results:

 By implementing these recommendations, CustomLinc achieved significant results:

•  Enhanced Systems: CustomLinc became a leader in innovation with cutting-edge technology.

• Optimized Pricing: A tiered pricing model offered flexibility for clients and maximized revenue.

• Market Growth: Successful expansion into new markets and industry segments.

• Improved Efficiency: Agile methodologies and streamlined processes boosted productivity.

• Employee Ownership: A Shared Success Story

The positive transformation of CustomLinc inspired an employee, Sam Stokell, to take ownership.  This landmark move resulted in the sale of the company to Sam, fostering a strong sense of shared responsibility and collective ownership for continued success.

 Key Takeaways:

 This case study demonstrates the power of strategic intervention and employee engagement in driving organizational transformation. Insight Path's collaborative approach helped CustomLinc achieve not only growth and profitability, but also a unique model of employee transitioning to ownership.